Proposition
The Unique Selling Proposition – USP
By Jeff Walters on February 14, 2010
Well, in this article, I’d like to get you familiar with the concept of a USP. What’s that, you ask? Well, a USP is a Unique Selling Proposition. You may have heard it expressed before as a unique buying advantage, unique value proposition or any other number of ways But basically, a [...]
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How To Define Your Unique Selling Proposition (USP)
By Jeff Walters on February 13, 2010
Defining your Unique Selling Proposition, most commonly referred to as the USP, is essential to building a marketing campaign and to illustrating to customers why you stand apart from and above the competition. One of the first things you should do when starting a business is to define your USP: What makes your [...]
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If There is One Secret to Successful Marketing, It’s Your Unique Selling Proposition
By Jeff Walters on February 12, 2010
Have you ever spent endless hours wondering how to get you marketing message across? Anyone who’s been involved in marketing for any length of time certainly has. So, if there is a secret to successful marketing, what might it be? Getting your marketing message read is one of the most difficult things to achieve [...]