unique selling proposition message strategies
The Unique Selling Proposition – USP
By Jeff Walters on February 14, 2010
Well, in this article, I’d like to get you familiar with the concept of a USP. What’s that, you ask? Well, a USP is a Unique Selling Proposition. You may have heard it expressed before as a unique buying advantage, unique value proposition or any other number of ways But basically, a [...]
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Unique Selling Proposition
By Jeff Walters on November 18, 2005
Unique Selling Proposition, marketing message, elevator speech – essentially all referring to an essential element of your marketing strategy. It is a tight statement of what services you offer that answer’s your prospect’s instinctive question: ‘What’s in it for me?’
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